04
ANNOYINGLY HIGH STANDARDS
Client
Client
JACK ASTOR'S
JACK ASTOR'S
Type
Type
CAMPAIGN
CAMPAIGN
About
About
Most brands prove food quality with glossy shots. We didn’t. Instead, we stepped into the kitchen and asked what it actually takes to make everything from scratch. The answer? An annoying amount of prep. We then interviewed real Jack Astor’s chefs about the part that sucked the most for them, and turned their unfiltered complaints into the campaign.
Most brands prove food quality with glossy shots. We didn’t. Instead, we stepped into the kitchen and asked what it actually takes to make everything from scratch. The answer? An annoying amount of prep. We then interviewed real Jack Astor’s chefs about the part that sucked the most for them, and turned their unfiltered complaints into the campaign.
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Credits
Lindsay Eady
CD
Nuala Murray
Copywriter
Jon Dawe
Sr. Copywriter
Mriga Suchdeva
Art Director
Credits
Lindsay Eady
CD
Nuala Murray
Copywriter
Jon Dawe
Sr. Copywriter
Mriga Suchdeva
Art Director
