ALIENVITATIONS

Seattle Southside doesn’t have major tourist landmarks, but it does have a freaky historical connection to UFO culture. So instead of marketing to people like every other destination, we targeted aliens. Playing off the infamous 1947 Maury Island Incident and the region’s status as a UFO hotspot, we created “Alienvitations”, a campaign inviting extraterrestrials back to the region once again. Cause if aliens think it’s worth visiting again, humans will too.