02
THE 6-7 PACK
Client
Client
PABST BLUE RIBBON
PABST BLUE RIBBON
Type
Type
STUNT
STUNT
About
About
In the biggest upset in recent internet history, gen Alpha's favourite slang, 6-7 snagged Dictionary.com’s Word of the Year. With its admission into mainstream culture, we leaned into it by putting a twist on the traditional 6-Pack by creating a limited-edition 6‑7 Pack: 6 cans of PBR Originals, 7 cans of PBR Strong Iced Tea. Now, people have an actual reason to shout 6-7, but with a cold PBR in hand instead.
In the biggest upset in recent internet history, gen Alpha's favourite slang, 6-7 snagged Dictionary.com’s Word of the Year. With its admission into mainstream culture, we leaned into it by putting a twist on the traditional 6-Pack by creating a limited-edition 6‑7 Pack: 6 cans of PBR Originals, 7 cans of PBR Strong Iced Tea. Now, people have an actual reason to shout 6-7, but with a cold PBR in hand instead.
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Credits
Rob Sweetman
CCO
Jeff Harrison
ECD Design
Jon Dawe
Sr. Copywriter
Max Littledale
Motion Designer
Credits
Rob Sweetman
CCO
Jeff Harrison
ECD Design
Jon Dawe
Sr. Copywriter
Max Littledale
Motion Designer
