YOUNG LIONS '23 GOLD

Young people are environmentally conscious but struggle to take tangible actions, leading to a lack of supporters for the NCC. To make those actions effortless, we used image-recognition tech to show up organically in those awe-inspiring moments when millennials are photographing landmarks, turning Canada’s breathtaking locations into donations. This idea took us to Cannes to compete against 47 other countries, where we made Top 10.